Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
In the current fast-paced media environment, organizations need to adapt and learn how to timely respond to media hype. Many communities, corporations and nations choose silence in times of crisis. Theorists have attempted to analyse the undertone of using silence or the absence of communication with the media. Sellnow, Ulmer, and Snider (1998) argue that
A crisis can broadly be characterized as an incident that consists elements of surprise, danger, and uncertainty which can affect communities, corporations, and even nations. McLean (Clock is ticking on Malaysia Airlines in crisis management) states three ‘crisis realities’ that organizations may crumble under if unprepared – the lack of information, time and the right
Established in 2011, Daniel Wellington is a watch company named after a British traveller. With its headquarters in Uppsala, Sweden, this brand has named its watches after different cities in England. As stated on its official website, these series of minimalistic, vintage-looking watches equipped with interchangeable NATO and leather straps mainly target young audiences. Daniel
It’s hard to remember a time when people didn’t have access to the internet. In the world today, almost everything is digitalized and connected to the World Wide Web. With the Internet being the fastest growing medium ever (Flew, New Media: An Introduction), it became possible for internet users to create and distribute huge amounts