Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
It was 2009 when I came across CNN iReport asking people to ‘tell their stories and discuss the issues that are important to them’. This was the first time I was introduced to the concept of a brand prompting its users to create content for them. Whether the brand would use the content and how
This 4-minute audiovisual piece explores feminism and its representation through different art forms by Fine Arts students at the University of Melbourne. Feminism in Fine Arts, that emerged in the late 1960s, allies with the idea of postmodernism to demonstrate the civil and queer rights. Today, Fine Arts allows artists to showcase their perspectives
I didn’t ask Alexa who Scott Galloway was, but I did happen to Google him because our persistent professors at the University of Melbourne kept mentioning how he’s the ultimate marketing guru. With my last semester almost out of the way, I took the opportunity to use time spent on my commute to read Scott
In the current fast-paced media environment, organizations need to adapt and learn how to timely respond to media hype. Many communities, corporations and nations choose silence in times of crisis. Theorists have attempted to analyse the undertone of using silence or the absence of communication with the media. Sellnow, Ulmer, and Snider (1998) argue that