Articles on marketing communications
- Sensory marketing: Scent marketing vs virtual reality integrated marketing | YourStory
- The evolution of digital content in 2016 and opportunities in 2017 | YourStory
- Corporate Social Responsibility: A Successful Key Public Relations Function? | Republished on Inc42 Media
- Digital Dilemmas of the New Consumer Generation | ShethePeople.Tv
- Crash Course in Public Relations for Startups | YourStory
- The X Factor – Personal Branding | Inc42 Media
- The Starbucks Effect: Marketing Communications Folio [PDF] | the_starbucks_effect_folio
- Writing for Marketing Communication [PDF] – Marvel_Portfolio
- Marketing Brief & Marketing Plan [PDF] – Marketing Brief_Levi’s + Marketing Plan_Levi’s
Articles covering university life, internships and milestones
- Embracing the unknown: Prachi’s Experience – The University of Melbourne
- Melbourne Ideas 2017 Finalist – Building on UniMelb’s inclusion strategy, Humans of UniMelb crowdsources student experiences in the form of stories, further creating organic storytelling content
- Entering 2017 with Edelman: My Internship Experience | PRmoment & republished on the Edelman website
Articles written on startup trends and digital healthcare
- 26 months of startups, hustling and coffee breaks | Republished on LetsIntern
- Digital Transformation in India: Better late than never? | BWdisrupt Businessworld & republished on DigitalDoughnut
- What Modi in Silicon Valley means for India | TechinAsia
- Tweeting, Posting, Pinning – How Social Media is Changing Healthcare | iamwire
- Trends, Challenges and Opportunities in Online Healthcare Ecosystem | iamwire | [Chinese translated version: 印度互联网医疗行业的趋势、挑战和机会]
- 4 reasons why you should bust your a## in a startup | TechinAsia
For collaboration, connect with Prachi via email prachistyagi[at]gmail[dot]com