5 Major Social Media Impacts In 2014

social media

Recently Facebook completed 10 years of its existence.

Believe it or not, 10 years have gone by since you set up our Facebook profiles, filling them up with personal pictures and videos. Amidst the infinite internet matrix, seems like everyone has found a place where they can speak their minds- be it through this social networking site, or any other- like Twitter, YouTube or even Instagram. With the whole world engaged, it was inevitable that companies, small or big, started showcasing as well as promoting their products through these Social Media Giants.

Ultimately speaking, Social Media has now turned into a platform where the active display of personal interests is used as an advantage by start-ups to well-established companies to directly get to its customers.

#1 High Social Profile Government… Really?

Not just shopping but in Politics as well, Social Media is becoming an important direct communication medium with the public and the Indian politicians are beginning to understand this.
Not so long ago, then Gujarat Chief Minister Narendra Modi and Finance Minister P. Chidambaram connected with the public through not only Facebook or Twitter, but also Google+ Hangouts. While some are keeping up with this trend like Modi who has about 2.3 million Twitter followers with 4.4 million Facebook ‘likes’, others like the Gandhis seem reticent.

#2 I Know Where Bipasha Basu Partied Last Night!

Like never experienced before, you can now get a quick news update through a tweet or your newsfeed. Celebrities have found a way through Social media to connect to fans and maintain public relations.
Be it an occasional Instagram post by Madhuri Dixit Nene sharing a moment from behind the scenes of her set, or Nikhil Chinapa updating his fans about his vacation in Cambodia on Facebook, or even just Mumbai celebs stuck in perpetual traffic jams updating their frustration in one line on Twitter, one can’t complain about how Social Media is bringing the world virtually closer.

#3 Hello Online Shopping!

I can now find several Facebook ‘pages’ selling everything from jewel accessories, gorgeous saris to even properties. Shopping portals such as Jabong or Flipcart are constantly promoting themselves through social giants like Facebook only to end up attracting hundreds, if not thousands of customers every day. Though a relatively slow pick, Indians are now happily logging in to shop.

#4 Display Your Opinion: It Matters

Our friend Facebook thinks fast. Just before the largest democracy voting, Facebook launched it’s “I voted” check-in. All of the sudden there was the need to share your finger selfie, showing your support and interest in your country’s future.

#5 Resources For Entrepreneurs

Crowd sourcing is now a major way to receive funding for your startup, through social media. Enough said.
Another Social Media giant is YouTube which has been around relatively longer than Facebook but somehow stills maintains its importance and individualistic approach to social networking.
This site is not just used to watch famous saas-bahu serials for Indian television lovers abroad, but YouTube is also being used to upload and share audio-visual projects by students. For instance, a prestigious film university based in London asks its prospective students to display their talent by creating and sharing a video. A scholarship is awarded to the most popular video, i.e., the video with maximum ‘likes’ and comments. Polls and surveys are now easier to conduct as access to the public is more convenient- faster and inexpensive.
People are using this Social medium to demonstrate their skills like singing, playing a musical instrument or even act out a role. In other words, reaching your targeted audience has never been easier.
Be it companies, consumers, customers or students, everyone is enjoying the perks of Social Media and looking forward to what else there is in store for the future.

Author: Prachi Tyagi

Public Relations Enthusiast