Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
I’ve come across far too many articles in the recent past contemplating whether start-ups need PR at all. Questions like: Should start-ups spend on PR? Does your start-up really need help with PR? This is an attempt to share my understanding of PR in the start-up world. Yes, start-ups have it tough because they’re new
It’s no secret that thousands of startups from all industries have been mushrooming across the country, especially in the last two years. This month a research firm revealed that a staggering 40 percent of these startups have already shut operations. While lack of sufficient funding, core skills and shoddy marketing are few of the top
Rumor has it that the World Bank has now moved India to a new status – lower-middle income country. Having said that, the country’s GDP is at 7.6%, making us the fastest growing economy. Frankly speaking, looking at these two facts, I don’t know how to feel about our current situation. But what I do
It was a huge deal. First time in India, the Prime Minister took the initiative to announce new and exclusive exemptions for India’s growing startup ecosystem. And why shouldn’t he? According to NASSCOM’s report, India stands at a whopping third place when it comes to the highest number of startups in the world. After the