Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
Are you anxious about applying to jobs in Melbourne? Here’s my 2 cents… Despite the large number of international students in Australia, there is a significant lack of information about the employment market. In fact, almost everyone I’ve met on my post graduate journey in Melbourne did not know what to expect after graduation. How
It was 2009 when I came across CNN iReport asking people to ‘tell their stories and discuss the issues that are important to them’. This was the first time I was introduced to the concept of a brand prompting its users to create content for them. Whether the brand would use the content and how
I recently stumbled upon an article by Bala Srinivasa and Darshit Vora called ‘The Future Of Digital Content And Media Disruption In India’. Inspired by it, here is my take on how content is changing under the influence of digital transformation. I vividly remember when a friend of mine asked me if I had a smartphone. This
Welcome to the world of Generation Z. Don’t get confused, this generation are the children of Generation X (population usually between mid-1960s and early 1980s, some may refer them as the Friends generation) but who also may have Millennials parents aka Generation Y. Self-proclaimed ‘digital natives’, Gen Z is the first generation to be born into the internet technology