Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
It was 2009 when I came across CNN iReport asking people to ‘tell their stories and discuss the issues that are important to them’. This was the first time I was introduced to the concept of a brand prompting its users to create content for them. Whether the brand would use the content and how
I didn’t ask Alexa who Scott Galloway was, but I did happen to Google him because our persistent professors at the University of Melbourne kept mentioning how he’s the ultimate marketing guru. With my last semester almost out of the way, I took the opportunity to use time spent on my commute to read Scott
Established in 2011, Daniel Wellington is a watch company named after a British traveller. With its headquarters in Uppsala, Sweden, this brand has named its watches after different cities in England. As stated on its official website, these series of minimalistic, vintage-looking watches equipped with interchangeable NATO and leather straps mainly target young audiences. Daniel
It’s hard to remember a time when people didn’t have access to the internet. In the world today, almost everything is digitalized and connected to the World Wide Web. With the Internet being the fastest growing medium ever (Flew, New Media: An Introduction), it became possible for internet users to create and distribute huge amounts