In the marketing world today, brands are fighting for the consumers’ attention so much so that every couple years new platforms are launched in an attempt to catch the most number of eyeballs. As more ads pop up both online and offline, it is evidently getting harder for brands to leave a lasting impression on
Digital Transformation in India: Better late than never?
1.3 Billion vs. 1.4 Billion In 2012, I was studying Mandarin in a part of Beijing known as a student’s hub – Haidian district is home to over 15 significant universities including Baidu headquarters. When you’re living in China, it’s hard to miss how the fashion sense of the locals grows on foreigners. The Chinese
Startup India: A series of uninterrupted one-liners & an action plan
It was a huge deal. First time in India, the Prime Minister took the initiative to announce new and exclusive exemptions for India’s growing startup ecosystem. And why shouldn’t he? According to NASSCOM’s report, India stands at a whopping third place when it comes to the highest number of startups in the world. After the
Tweeting, Posting, Pinning – How Social Media is Changing Healthcare
An upper-class married woman in her early 30s’, Mrs. Kapoor (name changed) was surprised and slightly taken aback when she received a friend request from her help, Krishna. The story doesn’t end here. Since Mrs. Kapoor lives in a joint family, Krishna regularly uses Facebook messenger to ask everyone what they’ll have for breakfast from