Prachi Tyagi is a Melbourne-based freelance Personal Branding Consultant. A marketing strategist, Prachi writes about digital media trends.
I recently stumbled upon an article by Bala Srinivasa and Darshit Vora called ‘The Future Of Digital Content And Media Disruption In India’. Inspired by it, here is my take on how content is changing under the influence of digital transformation. I vividly remember when a friend of mine asked me if I had a smartphone. This
Welcome to the world of Generation Z. Don’t get confused, this generation are the children of Generation X (population usually between mid-1960s and early 1980s, some may refer them as the Friends generation) but who also may have Millennials parents aka Generation Y. Self-proclaimed ‘digital natives’, Gen Z is the first generation to be born into the internet technology
There has been a lot of buzz earlier this year about how Twitter is probably going to die soon. Several things about Twitter make us almost want to believe that the time has come for this social media giant, but has it really? At The White House Correspondents’ Dinner just a couple of days ago,
1.3 Billion vs. 1.4 Billion In 2012, I was studying Mandarin in a part of Beijing known as a student’s hub – Haidian district is home to over 15 significant universities including Baidu headquarters. When you’re living in China, it’s hard to miss how the fashion sense of the locals grows on foreigners. The Chinese