Digital media insights

By Prachi Tyagi

Digital media insights

  • About
    • Hey there!
    • Where I’ve been published
    • Project: Humans of UniMelb
  • Featured Topics
    • Marketing Communications
      • The rapid evolution of digital advertising
      • Innovation in Sensory Marketing
      • Case study: Nike India Commercial
      • Case Study: Microsoft’s LinkedIn Acquisition
      • Start-ups & Public Relations
    • Social Media
      • The rise of Instagram for businesses
      • Case Study: Daniel Wellington on Instagram
      • Introduction to Crisis Management & Information Vacuum in Social Media
      • Best Practices for Crisis Management on Social Media
    • Personal Branding
      • The X Factor
    • UniMelb experience
      • Studying at the University of Melbourne: How To Be Prepared
      • Top 15 Tips For The University of Melbourne Future Students
    • Travels
      • The Great Australian Road Trip
      • The Great Australian Road Trip (Video)
      • 11 nights in Ladakh, India
      • For the love of China
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Marketing Communications

Marketing Communications|Social Media

Three-way conversation: Brands, consumers, and potential consumers

October 1, 2018
three way conversation brands consumers

It was 2009 when I came across CNN iReport asking people to ‘tell their stories and discuss the issues that are important to them’. This was the first time I was introduced to the concept of a brand prompting its users to create content for them. Whether the brand would use the content and how

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Marketing Communications

Her Art: Exploring Feminism at the University of Melbourne

June 16, 2018
feminism university of melbourne

 This 4-minute audiovisual piece explores feminism and its representation through different art forms by Fine Arts students at the University of Melbourne. Feminism in Fine Arts, that emerged in the late 1960s, allies with the idea of postmodernism to demonstrate the civil and queer rights. Today, Fine Arts allows artists to showcase their perspectives

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Marketing Communications|Opinion

I didn’t ask Alexa who Scott Galloway is…

May 21, 2018
Scott Galloway The Four

I didn’t ask Alexa who Scott Galloway was, but I did happen to Google him because our persistent professors at the University of Melbourne kept mentioning how he’s the ultimate marketing guru. With my last semester almost out of the way, I took the opportunity to use time spent on my commute to read Scott

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Marketing Communications|Social Media

Best Practices for Crisis Management on Social Media

July 11, 2017
crisis management social media

In the current fast-paced media environment, organizations need to adapt and learn how to timely respond to media hype. Many communities, corporations and nations choose silence in times of crisis. Theorists have attempted to analyse the undertone of using silence or the absence of communication with the media. Sellnow, Ulmer, and Snider (1998) argue that

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About

Prachi Tyagi

A marketing strategist based in Melbourne, Australia

Latest Posts

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    Three-way conversation: Brands, consumers, and potential consumers
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