Opinion|Social Media

Breaking The Menstruation Taboo – Why India needed a ‘marketing gimmick’

breaking Menstruation Taboo

Flashback to seventh grade.
We were told Whisper was coming to school and there was going to be a talk about menstrual health. I personally thought this was a great opportunity to learn more and ask questions from health experts about the monthly cycle. Boys were obviously assigned to “two sports” periods while the girls went to this secret seminar.

This is about fifteen years ago, at a well-known school in Noida.

From a hush-hush topic to the PadMan movement where celebrities, regardless of their gender, are publicly posting a picture of them with a pad in their hand – this is an imperative movement giving a chance to Indians to be more mature about women’s health.

When I first saw the trailer for PadMan, I felt a mix of emotions. Growing up in a country where when I used to go to the chemist to buy sanitary pads, I’m handed over to – either wrapped in a brown paper bag or an otherwise-never-seen black plastic bag. I wondered why. Over years of confusion and guessing, I realized girls were meant to hide these sanitary pads from everyone. This included friends, family and let’s not forget – anyone else standing around the chemist at the time of purchase.

akshay kumar
Picture courtesy: Instagram.com/akshaykumar

PadMan, is not only a movie openly discussing pads – it is being done so by a huge artist. Unfortunately, in a country with 74% literacy, where we claim to be forward thinking in many ways – Bollywood influences the masses more than it should.

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