Marketing Communications

Corporate Social Responsibility: A Successful Key Public Relations Function?

Corporate Social Responsibility

Corporate Social Responsibility: A brief history Howard R. Bowen is famous for having coined the term ‘Corporate Social Responsibility’ in his book called ‘Social Responsibilities of the Businessman’ in 1953. In his preliminary definition, Bowen (2013), who is known as the father of Corporate Social Responsibility (CSR), describes it as ‘the obligations of businessmen to